I’m currently reading this bestselling book from Seth Godin, as a help to marketing my business.
Now, Permission Marketing. New term, eh. I am slowly discovering nuggets of wisdom for MY business and then I thought… is this the way to do church too? Like, “customer is king” and all the other age-old principles of marketing? No way!
Another marketing book I’m reading this time is this:
Wow, as I’m reading these two books, I’m just so flabbergasted on how some pastors are applying the principles they lay out in the present-day church!
I hope I can give you updates too, as I enjoy these and relate some theological matters to it.